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Check Out this SER Member's Website: Using Video as a Communication Aid
May 24, 2019
MEMBER NEWS - Having that specialized knowledge of the rules, standards and issues is only one of the attributes that makes a testifying expert effective in front of a jury or a panel of arbitrators. Appearance, bearing, articulation, composure and confidence are additional witness qualities that register with fact-finders as they measure an expert's usefulness in understanding and evaluating the evidence in a case. Some experts are turning to video presentations on their professional websites to convey to visitors these more subjective dimensions. SER Member Charles W. Ranson uses embedded videocasts on his website as an educational tool. His Home Page offers a Profile for downloading, a CV upon request, and, under the "Issues" Menu on the HomePage NavBar, one can drill down on topics in which this expert can speak with authority -- and that's where the videos bring the text to life. If you want to consider this feature for your website, Chuck says he'd be happy to refer SER members to the video production company he uses.
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